YAO WOMEN
When the secret of well-being is care

In the heart of the mountains of Southern China is placed “The Long Hair Village”, recognized by the Guinness Book of Records as the county with the longest-haired women in the world. Their hair is over two meters in length and remains black, healthy and shiny even in old age. The look of Yao women has a strong symbolic value for the culture of the place: according to tradition, their long and shiny hair is the most precious asset, which symbolizes longevity, wealth and luck. The secret behind the extraordinary hairstyles is contained in the ancient beauty ritual that, for millennia, has been handed down from generation to generation and involves the use of a shampoo based on fermented rice water.